Why we started Setcomforts
The Setcomforts story: where comfort, quality, and sustainability meet. Learn why we created Setcomforts and the mission behind our premium basics brand.
How it all started
Welcome to Setcomforts, the home of sustainable comfort. We set out with a mission to elevate everyday attire by combining the finest materials with minimalist design and ethical practices.
Meet Michael, the mind behind Setcomforts. As he observed the fashion landscape, he noticed a significant gap — basic everyday wear like hoodies, sweatpants, and t-shirts, the pieces we reach for most, are often mass-produced using low-quality materials. They’re designed to meet a price point, not to provide lasting comfort or durability.
These are the garments we live in, whether working remotely, running errands, or simply hanging out at home. They should feel good, look good, and be good to our planet. But in the rush of fast fashion and over-branded clothing, the essence of these basics was lost.
With this vision, Setcomforts was born to bridge this gap. We're here to redefine the market, proving that everyday clothing can be more than just functional; it can be exceptionally comfortable, ethically produced, and environmentally friendly without breaking the bank.
Setcomforts is not just an alternative to fast fashion or over-branded attire. We're setting a new standard, reshaping the basics industry by offering sustainably sourced, minimally branded high-quality cotton clothing that's both accessible and affordable.
We're elevating the essentials and redefining comfort, one garment at a time.
What sets Setcomforts apart?
At Setcomforts, we believe in making the ordinary extraordinary. Our philosophy is centered around three core principles:
Quality: Our GOTS certified manufacturing partner sources the highest quality, American-grown organic cotton and Supima cotton for our everyday basics. Known for their exceptional softness, these materials result in garments that are not only luxuriously comfortable but also durable.
Comfort: Comfort isn't just a feature – it's a fundamental principle. It's our guiding light as we design each piece in our collection. We don't just want our clothing to be part of your wardrobe; we want it to be your sanctuary of comfort. Every stitch is planned, every fabric chosen, every cut considered with the goal of ensuring you feel as good as you look.
Sustainability: At Setcomforts, we believe that responsibility extends beyond our brand. Our commitment to sustainable practices is echoed in our choice of partners. Our manufacturing partner, a GOTS certified entity, not only grows and sources organic and Supima cotton but also champions sustainable energy practices. Their use of windmills and other renewable sources in production reflects a shared dedication to minimizing environmental footprint.
Premium organic cotton loungewear
Our handpicked assortment of t-shirts, hoodies, and sweatpants are expertly crafted from Global Organic Textile Standard (GOTS®) certified organic cotton and Supima cotton, offering you a luxurious and eco-friendly wardrobe option.
Each piece in our collection is designed with care, prioritizing comfort and longevity. But it's not just about comfort - it's about creating a look that feels authentically you. With a carefully curated color palette and a clean, minimalistic design, our loungewear allows you to express your style effortlessly.
